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Geo Local Road Map: Location-Based Ads More Effective
Location-Based Ads More Effective This research reinforces what PlaceCast found with their GeoFencing tests .. LBA is very effective — U.S. Consumers Significantly More Likely To Respond To...
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Geo Local Road Map: Nokia Buys Geo Search Co. MetaCarta
Nokia Buys Geo Search Co. MetaCarta Nokia announced it acquired MetaCarta. I’ve mentioned MetaCarta here before. They specialize in location-aware services and provide a geo-tagging engine and other...
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Geo Local Road Map: Why Where 2.0 Trumps SXSW
Why Where 2.0 Trumps SXSW Where 2.0 just ended in Northern California, just weeks after SXSW in Austin, Texas. The conference did not get as much mass media coverage. It’s always been under the radar....
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Geo Local Road Map: Headed to WDT Inc.
Headed to WDT Inc. I am thrilled to announce I am joining the team at WDT Inc. to focus on mobile and location based services. WDT has been an innovator in the Internet space introducing disruptive...
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Geo Local Road Map: Placecast Awarded Best Use Of Location
Placecast Awarded Best Use Of Location Another deserved award for PlaceCast…Placecast’s ShopAlerts Becomes Official Honoree Of 2010 Webby Awards For Best Use Of GPS Or Location : Mobile Marketing...
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Geo Local Road Map: QR Codes NOT Going Mainstream
QR Codes NOT Going Mainstream Reposting this excerpt from StoreFrontBalkTalk… I often thought QR codes were just for geeks. Then I started seeing them all over America, not just in The Bay area,...
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Geo Local Road Map: Outside.in and DataSphere Revisited, Briefly
Outside.in and DataSphere Revisited, Briefly I haven’t posted anything for a long time. I have been far to busy in my new job, however, I spotted this video from Borrell and Associates in preparation...
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Geo Local Road Map: Weather #2 in Latest ComScore Data
Weather #2 in Latest ComScore Data Great presentation from ComScore captures the rise of the tablet. It also shows weather #2 most consumed content on mobile. Weather consistently appears in the top...
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Geo Local Road Map: RainAware App
RainAware App I am giving a new rain prediction app a test run. The app claims to predict the weather better because of an algorithm that combines inputs from several sources to model out the...
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Geo Local Road Map: RainAware App
RainAware App I am giving a new rain prediction app a test run. The app claims to predict the weather better because of an algorithm that combines inputs from several sources to model out the...
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